Maurten 160

Features Fueling for your run can be tricky—too much and you could upset your digestive system, too little and you could run out of steam before the finish line. Maurten found the sweet spot. Maurten’s endurance drink mix provides hydration and energy in a unique way: hydrogel. The food industry technology uses natural alginate extracted from brown algae and pectin, commonly found in fruit, to transform how endurance athletes fuel. Drink Mix 160 contains 40 grams of carbohydrates—half the amount of its big brother, Drink Mix 320 —when mixed with 500 ml of water. In the bottle, it remains a liquid for easy drinking, but it turns into a hydrogel when it interacts with the acidity of your stomach. The hydrogel then protects the carbohydrates and electrolytes, like medicine in a capsule, until it reaches your intestine where all those sweet nutrients are released and absorbed. Maurten didn’t stop with innovative technology, though. They also left artificial flavors, colors and preservatives behind to develop a clean-burning fuel that your body craves. It’s a sports drink your stomach can stomach. Now, Maurten is fueling elite athletes in some of the biggest races around the world.