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    by Lionel Brahim Brodie III


    Warning: Philadelphia Runner will be one of the ONLY stores ON EARTH with access to this shoe. While we’d normally recommend you immediately sharing every PR post with everyone you know, this time we strongly encourage you SHOP FIRST! Then share with everyone you know. It’ll be our little secret…..

    Fresh off of Philadelphia Marathon Week and just in time for the Holiday Season, Diadora has laced us with a beautiful collaboration of the Atomo V7000 with Mexico City's DROMO Run Crew. Only 200ish pairs exist on Earth. And we have a few right here, and at our Center City location.



    This beautiful neutral trainer was Made in Italy, connecting 2 countries, 2 continents, and 2 hemispheres in a cohesive way that makes the over 10,000 kilometers/6200 miles (I Googled this) distance seem like a mere few steps. “As the sun rises over Mexico City – a chaotic orchestra dancing to its own rhythms – a community of creative minds and bodies like well–oiled machines lace up their running shoes and hit the pavements. Two dimensions, different entities looking for the same thing – authenticity. DROMO Run Crew and Diadora come together to express what they do best, in their own way: connecting people, creating unbreakable bonds through movement, and igniting the human spirit. Expressing authentic, thriving Running Culture.” – DROMO Run Crew


    The sneaker itself is lightweight and reactive. The Atomo V7000 is the first technical running shoe made in Italy in the last 30 years, and has some of the best cushioning and comfort on the market. 




    Great for fashion – which I can personally attest to. Overall, I own two (2) colourways of the Atomo and am plotting on 2 additional pairs.


    Great for function – any of your running needs from short work, long runs, and race day. Had these released last Monday, THIS would’ve been my Rothman 8K shoe. Right out of the box, right onto the course. My first pair of the V7000 was slated to be my Philly 10K shoe. Box to course.....but I never registered for the race. But the running in them since August (2 – 4 milers, but I would easily ramp up to double digits).....primo!


    Great for flexing – didn’t I casually mention that there are probably 200+ pairs max floating around the planet. Then, like Keyser Söze at the end of The Usual Suspects…..GONE!


    I again suggest buying your ATOMO V7000 DROMO first – here or at 1711 Walnut Street – then tell your friends! But shhhhh, you didn’t hear that from me. And yes, we have other amazing options from Diadora in stock. Check our full assortment online and at any of our 4 locations (Center CityUniversity CityManayunk, or Glen Mills)!


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