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  • Launch Season – Altra FWD VIA

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    Launch Season – Altra FWD VIA

    by Lionel Brahim Brodie III

     

    I didn't create the following line, but it's too good to not reference:

     

    "Looking for high cushion and luxurious comfort?" – Anonymous

     

    I saw this on our website yesterday and said to myself, 'YES'! I asked my best friend, Google, for origin assistance. The result: sofa cushions and bedding haha. So let's run with it (bad pun, intended duh), because aptly enough, that is the underfoot feel you experience from the new Altra FWD VIA. Like a king–sized bed frame (Altra’s signature FootShape – roomy toe box) with a cushioned mattress (new supercritical midsole foam, Altra EGO™ FLO) and soft sheets (engineered spacer mesh upper, designed for breathability and a sleek look).

     

     

    It's challenging to find the proper balance between cushioned and responsive. Like a firm pillow, right? I mean what is that...and do I need one? Altra answers the question for me/us by packaging both properties into this luxurious sofa bed (experience). With max cushion, rocker shape geometry, and the low drop that we've come to love and appreciate from Altra, when you’re out for solo daily training mileage, or group running with the squad, your feet feel as if they're comfortably nestled on one of the most comfortable couches you've ever.....

     

    A lot of us are at the beginning of 5K/10K plans, in the middle of half marathon (plans), and approaching peak mileage in our marathon training. You'll like the FWD VIA for your tempo and speed work, and those shorter race–paced runs on the calendar of your Fall Racing Season build.

     


    The Tech Talk:

     

    The Altra FWD VIA is full of surprises, like a max brand–new supercritical midsole foam, Altra EGO™ FLO. Infused with nitrogen, it’s lightweight and responsive underfoot feel is designed to help you stay comfortable and cushioned. A low 4mm drop complements the shoe’s rocker shape geometry, designed to give the feeling of being propelled forward with each step while providing an efficient toe–off. 

     


    Product Features:

     

    Roomy toe box for natural movement – with Altra’s signature FootShape fit, you get their roomiest toe box with plenty of room to help your toes move freely, and space through the midfoot.

     

    Engineered spacer mesh designed for breathability and a sleek look.

    Lightweight + comfortable cushion – stay comfortable and cushioned with Altra EGO™ FLO supercritical midsole foam, for a lightweight and soft underfoot feel.

     

    Efficient toe–off and natural propulsion – A rocker shape is designed to give the feeling of being propelled forward with each step and provides an efficient toe–off without taking away from your natural stride.

     

    Innerflex™ technology – grid–like grooves in the midsole that help to provide flexibility and transfer power from the foot to the ground.

    Specs, And Other Details:

     

    Stack Height – 33mm/37mm

     

    Heel–To–Toe Drop – 4mm

     

    Rubber Outsole

     

    Ride Experience – Forward: Smooth, Efficient, Light (Lightweight yet cushioned shoes with a rocker shape that works with your body to encourage an effortless and smooth stride)

     


    The Finish Line:

     

    The Altra FWD VIA is here NOW. Continue your online visit to pick up a pair!

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