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  • New Brand Alert – hylo athletics

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    New Brand Alert – hylo athletics

    by Lionel Brahim Brodie III

     

    We have a new brand addition to the Philadelphia Runner family. hylo athletics joins us with their Impact model...and you don't have to wait to try it out! If you attend our Center City Group Run tomorrow, Thursday, August 29, you can test out a pair. And if you bring a pair of old running shoes to recycle, you'll receive a bonus raffle ticket!

     

     

    Co–Founded by ex–footballer (soccer player) Michael Doughty, hylo is on a mission to protect the thing (running) we love most. And the planet we do it on. The hylo Impact delivers the highest performance possible with the lowest possible impact. Its highly cushioned, responsive and ecofriendly, being made mostly of biobased materials.


    The Tech Talk:

     

    Engineered with a high level of cushioning and a medial side wall to enhance stability and guide your running gait, the hylo Impact delivers max responsiveness and high cushioning to your everyday running.


    Product Features:

     

    Lightweight knitted upper made from 100% bio–based nylon derived from castor beans, with a DWR coating for water repellency, corn–derived lining, lace closure and gusseted tongue.

     

     

    Built with HyperBolt™ technology and designed with PureGlide™ geometry, a supercritical nitrogen–injected foam with added bio–EVA to increase responsiveness and reduce weight. 

     

     

    Insole made from 20% bio–based foam and molded for enhanced fit, comfort and support.

     

    Made with 60% natural rubber, and inspired by Formula 1 tires' ability to displace water and increase traction, the rubber pods reduce weight and increase ground contact when wet. 

     

     

    Ribbed structure shoelaces for reduced slip and increased strength made from 100% bio–based Tencel™ Lyocell.

     


    Specs, And Other Details:

     

    Heel–To–Toe Drop – 8mm 

     

     

    The Finish Line:

     

    The hylo Impact is here NOW. Continue your online visit to pick up a pair.....or come see us at our Center City location below!

     

    PR Center City: 1711 Walnut Street, Philadelphia, PA

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